The ABA Hybrid Approach
Consulting, Coaching & Counseling
We offer a Hybrid Approach that seamlessly integrates consulting, coaching, and counseling to provide a comprehensive, holistic experience for our clients. This approach ensures that every facet of personal and professional development is addressed, allowing clients to achieve UPGRADE-level transformation in both mindset and performance.
Consulting
We develop strategic action plans tailored to your business or personal objectives, offering expert advice on systems optimization, business growth, and decision-making frameworks to achieve exceptional outcomes.
Coaching
Our coaches work with you to enhance leadership, productivity, and mindset, providing accountability, encouragement, and goal-setting strategies that drive continuous improvement and long-term success.
Counseling
Through professional counseling, we address the emotional and psychological aspects of your journey, helping you manage stress, overcome imposter syndrome, and build mental resilience for sustained greatness.
This hybrid model ensures that clients not only achieve practical results but also develop the emotional strength and mental clarity needed to thrive at their highest potential, both personally and professionally.
What We Do For You
Individuals
Sometimes stress, exhaustion, or feeling overwhelmed by personal success—or the lack of it—can leave you feeling stuck and incomplete. Our E.X.C.I.T.E program is designed to get you back on track and performing at your personal best. We help you identify and understand the internal and external motivations that either hold you back or propel you forward.
Let our E.X.C.I.T.E program guide you to achieve dynamic personal growth and extraordinary results in both your personal and professional life
Businesses
As small business owners and entrepreneurs, we often struggle to do it all on our own, compromising our personal lives, mental health, and well-being along the way. Entrepreneurial burnout is a real thing, and our E.X.C.E.L program is designed to help you regain control and achieve sustainable business growth. We provide the tools and strategies to streamline your operations, enhance leadership effectiveness, and foster a healthy work-life balance.
Let our E.X.C.E.L program guide you in transforming your business, optimizing efficiency, and driving success while maintaining your personal well-being.
Executives, Leaders, Organizations
For successful executives, entrepreneurs, leaders, and organizations, achieving success can sometimes lead to a sense of unfulfillment in areas like funding strategies, cultivating a culture of excellence, and integrating technology. Our E.L.E.V.A.T.E program is designed to help you break through those barriers and reach new heights in both personal, professional, business, and organizational advancement.
Let our E.L.E.V.A.T.E program guide you in achieving elite personal and business success, unlocking your full potential for extraordinary results.
About Avoid Being Average
Our Story
Avoid Being Average Consultancy began over 20 years ago as a $25 customized airbrush T-shirt and apparel design company. Since then, it has evolved into a premier executive business coaching and consulting firm. ABA uses a proprietary, holistic approach to personal and professional development grounded in Positive Psychology to achieve proven success across multiple professional industries. Originally founded to motivate youth through entrepreneurship, empowerment, and expression via art therapy—once dismissed as a pseudo-science—ABA has stayed true to its mission, proving its impact over time.
Much like graffiti artists and airbrush creators who craft astonishing masterpieces worldwide, ABA’s founder, Wayne 'Coach LYTE' Brown, believes in making a difference by enhancing the greatness of each client, company, and organization, treating them as the masterpieces they truly are.
ABA’s approach centers you by getting out of your way while you achieve extraordinary results. Now is your time. . .
A Positive Psychology Approach
ABA is a Positive Psychology coaching and consulting firm. This means that instead of focusing on problems or shortcomings, we emphasize strengths, potential, and actionable solutions. Originated by Dr. Martin Seligman, Positive Psychology is centered on the idea that by building on what is already working and unlocking hidden strengths, individuals and organizations can experience transformative growth and fulfillment.
Through the models of E.X.C.I.T.E, E.X.C.E.L, and E.L.E.V.A.T.E, we help clients harness positive motivation, foster resilience, and cultivate a mindset of excellence. Our coaching and consulting services are designed to empower you to thrive, focusing on well-being, achievement, and long-term success.
Workshops, Trainings, and Curriculum
Meeting Your Needs
ABA has its roots in facilitating and creating workshops focused on entrepreneurship, expression and communication, fatherhood, and inclusiveness for youth and young adults. Over the years, we have expanded to also provide tailored workshops and trainings for youth organization staff, business administrators, non-profit organizations, and government institutions. Our trainings are designed to empower individuals and organizations alike, incorporating the core models and principles of our E.X.C.I.T.E, E.X.C.E.L, and E.L.E.V.A.T.E programs.
Each workshop is customized to address specific challenges, enhance skills, and promote dynamic growth, whether personal or professional. Whether you're looking to inspire youth, optimize business strategies, or develop leadership excellence, our workshops and trainings are designed to produce transformative results and long-lasting impact.
Get Started!
Are you ready to take the next step and E.X.C.E.L with Avoid Being Average?
Connect with Wayne 'Coach LYTE' Brown & the ABA Team today and start your journey to greatness!